Marketing Strategy
How I helped toks_cakes to create a Marketing Strategy and a brand consistent website that converts visitors into clients.
When I worked with Toks_Cakes, my goal was to help the business stand out in a competitive space and connect with the right audience. I started by defining a clear brand identity, one that highlighted warmth, creativity, and the premium quality of their cakes. From there, I built a marketing strategy focused on social media storytelling, customer engagement, and clear positioning in the local market.
To bring the strategy to life, I designed a brand consistent website that not only reflected their identity but also made it easy for potential customers to explore products and place orders. Every element, from the colors to the content, was aligned to build trust and encourage conversions.
This project showed me how combining strategy, design, and digital tools can transform a small business into a recognizable brand that consistently attracts and converts clients.
“We saw a significant increase in sales within just a few months.”
Abosede Obaje
CEO toks_cakes
Other projects
Marketing Strategy
Food Magazine Ad
